The goal of every online business owner is to make money, have loads of happy customers, consistent sales and growing website traffic. And, start the business without spending a lot of money at the start!
Test the Market for Your Product or Service
The first thing any online entrepreneur should do before they start a business is test whether or not their product will sell. This should be done before you consider signing a lease, before you spend money on stationary, before you decorate your office, et cetera. Making sure to test the viability of your product or service can save you a lot of money and headache later on.
How to Test Market your Product
This part is a lot easier and less expensive that you might think. It's pretty hard to have an online business without a website, correct? So, the first thing you need to do is get a website up and running that will sell and market your product. When I say get a website up, I'm not talking about building the Taj Mahal. Get a website you can build and manage yourself. Again, this is the testing phase. You don't want to spend a ton of money marketing a product that may not sell.
Setting up a Fully Functional Website is Essential
As I said, testing your product idea--quickly and cheaply--is the key. You need to get your online business up and running fast. You can do that by using one of Bullsprig's predesigned website templates. Our templates are free, you only pay the monthly hosting fees. In this case, the monthly eCommerce fee is just $99 per month.
Take a minute to compare our eCommerce pricing, features and functionality to Yahoo! Online Store features. If it's not obvious, I consider our pricing, features and functionality to be superior. Also, we do NOT charge a transaction fee and you CAN sell unlimited products.
Get Traffic With Online Marketing
Once your website is up and running, you need to get customers to your site. You do that with online marketing. Now, online marketing can mean a lot of different things, in this case we're talking about pay-per-click marketing. This is advertising that is specifically targeting your potential customers.
Continue to Test Ad Copy and Call-To-Action Methods
You've built a website that's up and running. You are using pay-per-click advertising that is driving customers to your site. Great! Now what?
Now is when you continue to test and improve your website, your ad copy, your call-to-action, your landing pages, your product pricing, et cetera. Up until now, you've been paying $99 a month for a fully functional eCommerce website. You have spent dollars on pay-per-click advertising. You've probably spent some money on packaging and product related items. You've been able to get an ecommerce website up without spending a ton of money.
Do You have a Hit or a Flop?
By now you should know if customers buy your product. If not, stop. Try another product. Repeat the steps above.
If yes, good for you! Now it's time to take your business and your products to the next level.
How to Take Your Business to the Next Level
You have found out if your product sells. And, you've done it on the cheap. Now it's time to continue working on your online business to get it to that next level.
Bullsprig can help your online business get to the next level. We're good at doing certain things online: custom website design, SEO, online marketing, content creation and online PR, landing page design, and much more. Contact Bullsprig us today to see where we can help.