The goal of search engine optimization (SEO) is to get your website found on the web by people who are actively looking for it!
Keyword Research Helps Increase Traffic to Your Site
Many small business owners make the common mistake of focusing on keywords they think are important, without conducting the proper keyword research. Wrong approach. If the goal is to drive traffic to your website, then you must research and identify the strongest keywords that will drive the MOST traffic.
When we perform keyword research for our clients (and for keywords on bullsprig.com) we use the best tools available: Raven Internet Marketing Tools. We manage keywords, content, links, contacts and more with Raven.
Researching keywords will open your eyes to subtle nuances between keywords. One keyword phrase might be completely different than another!
Comparing search volume is another important factor. Why spend money, time and effort on a keyword that has low monthly search volume? You need to spend time optimizing your site for those keywords that have high monthly search volume!
Do It Yourselfers
Not every client wants Bullsprig to perform SEO for their website. That's fine. We know there's a lot of do-it-yourselfers out there, more power to ya!
However, if you are going to do it yourself, use the best tools available. We recommend and use Raven Tools.