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Get More Website Traffic with Proper SEO Strategies

Tuesday, October 27, 2009

Search Engine Optimization (SEO) is the process of analyzing and enhancing your website to help potential customers find it on Google, Yahoo, Bing and other search engines. SEO is a process of improving the volume or quality of traffic to a website from search engines via "natural" or unpaid search results (defined by Reno SEO companies as "organic" search results).

The term "search engine marketing" (SEM) deals with paid search. Search engine marketing seeks to increase the visibility of a website by promoting that website with the use of paid ad placement, contextual advertising and paid inclusion. Search engine marketing includes the use of Google Adwords, contextual advertising and other forms of online advertising.

Having your custom website design optimized for search is important because the higher your website appears in the search results list, the more traffic your website will receive from the various search engines. Website traffic is key if you want to have a successful online business!

Search engine optimization includes a lot of different kinds of search strategies in addition to your keyword search strategy. Image search, local search and video search are all components that should be included in your search engine optimization. By incorporating all these strategies in your SEO, your website will have a much better web presence, thus more traffic!

As part of your internet marketing strategy, SEO tactics should be incorporated into custom website development and design. Valid code is the foundation for effective SEO strategies.

Search engine optimization focuses on how search engines work and what specific terms people search for. SEO efforts should start at the bottom level of your website. That is, your HTML code!

The majority of web pages on the Internet are written in computer languages (such as HTML). This allows web designers and web developers the ability to structure text, images, multimedia content and more on a web page.

All software and applications written with computer languages are supposed to follow rules. This includes websites and web pages! A common mistake made by many web developers and designers is to NOT follow these rules. This is a huge mistake if you want quality search engine results.

Optimizing a website for search begins with valid HTML code. Quality, valid HTML code will remove barriers to the indexing activities of search engines and make your online business search engine friendly. All of our Reno web design clients have websites built with quality code. In addition, we send an xml feed every 24 hours to all the major search engines, which helps our clients tremendously with their search results!

The term "search engine friendly" describes the overall layout and design of your custom website. Designing search engine friendly websites begins with valid HTML code. That code powers your overall layout and design, including: navigational menus, content management systems, images, blogs, forums, videos, shopping carts, and other elements that make up your online business.

In today's competitive business environment, proper SEO is critical to the success of any website. Whether you want to optimize your site yourself or want a professional Reno SEO agency to help you, Search Engine Optimization should be a keystone of your online marketing strategy.

The goal of your search engine optimization strategies should be to gain more visibility on major search engines such as Google, Yahoo, Bing and other search engines. Increasing traffic to your website is the only way to grow your online business.

If you need help with your SEO, SEM or your website design and development, contact Bullsprig today! We are a Reno web design and Reno SEO website design agency. But, Reno Nevada is just where we call home... we have a lot of clients all across the US and would love to work with you wherever you live! 

Follow Your Business Goals when Reviewing Website Design

Wednesday, October 14, 2009

The design and development work involved in creating a highly effective website begins with the first client review and continues until the site goes live. Unlike any other industry, custom website design is open to criticism by anyone. To streamline the creative review process, it's important to follow your initial business strategy for your website. That is, what exactly do you want users to do... what is the number one function for your website?

Do you want users to purchase your products on your online shop? Are you trying to generate leads for future sales calls? Are you trying to build a community around your products and/or services?

Getting the best creative results are found when you follow your initial business strategy. Strategy and business initiatives are key.

At the beginning of your web design process, you had certain goals and business objectives. During your website reviews, your main concern should be focused on hitting these goals. Will the design and layout help increase newsletter sign ups? Have we given users easy access to purchase the products we offer? How does the layout influence users to fill out our forms so we can follow-up on the information? And so on.

During your creative reviews, you should ask your web design agency questions that will help articulate your business goals. How will my customer purchase products from my site? Does the look and feel of the site reflect my company's brand values? Does the look and feel of the site appeal to my customer? What graphic elements have you used in the design to lead customers to what we want them to do? What benefits are we giving customers with this site? Will customers know exactly what business we're in by viewing the home page?

Communication is key. Does the website communicate your business goals? Does the design support a unique experience? What value is being communicated? Are your goals being met?

If the answer to any of the above is no, tell your website design agency. Be honest. Any agency dedicated to their client's business success with take the criticism seriously and change the work to meet your goals. You should never approve creative that does not meet the business goals you have set for your online business.

When you give your web development and design agency concrete strategic design direction, they can create a site that will meet and exceed your business requirements.

If not, it's time to choose a new web design agency

Your website IS your business. Take control of your online success today.

Contact us to learn more about what Bullsprig can do for you.

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