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Keys for Managing Website Design Projects

Wednesday, August 19, 2009


With every custom website design project we undertake, we stick to specific guidelines to complete the project on-time and on-budget. That is, of course, easier said than done.

With every client wanting the absolute best work for their online business, it's best to stick to your project management guide or your design contract to fulfill your end of the bargain.

The absolute most important point in your contract is the one defining the scope of work. In our web design contracts, we are as detailed and precise as possible when dealing with project scope and reviews/revisions. If you let the project get out of control with client revisions, your project will be drained of any profit you calculated in. Nothing drains more dollars than unnecessary client revisions.

Stick to your project goals. What was the original business goal for this project? Sometimes we have clients try to make changes after they have approved the original design. This happens. More often than not, the original design was the correct decision. We always go back with our clients and review the project goals and articulate the logic behind the original design decision.

Sometimes client revisions are due to another, higher-level manager in the company. It's vitally important that you get the names and information of each key decision maker on the project, and involve them!

How important is client involvement? There are several phases of web projects where client approval is necessary to move forward. We let clients know how many revisions are budgeted in the project scope. And, when formal revisions take place, we always get a signature for approval.

It's important your web design agency takes the time to educate clients on the web design process and business goals that will be solved via your custom website design. If you're working with a web design agency, you've probably chose them because you liked their work. Trust them! At Bullsprig, we're in business because our clients trust our judgement when it comes to the design and layout of websites.

At Bullsprig, our clients are responsible for providing constructive feedback at each revision cycle. Each revision cycle is designed to move the project forward, to solve business goals as specified by the client.

At each milestone in the web design process, we insist on client approval and involvement. The website design and development should be completely 'client approved' prior to launch. This will prevent last minute delays and unexpected costs due to revisions.

After the site is launched, the education process continues. Clients need to know how to use their website, how to get traffic and how to evaluate strategy moving forward. Successful business owners know that in order for their website to gain traffic, convert visitors, and solve important business goals, the website has to be constantly updated, reviewed, tested, linked and maintained.

We build all our websites on an advanced technology infrastructure that makes it easy for businesses and individuals to maintain and grow their online business. After the launch of any website, we train all our clients how to use this platform. The Bullsprig platform boasts a wide array of powerful modules for empowering your website.

If you have a business in Reno Nevada, and are looking for a Reno web design agency, let's get in touch. 
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Great Design Inspires Trust

Saturday, August 08, 2009


Let's cut right to it: First impressions matter. A lot. Both personally and in business. In this article we're going to talk about the importance and impact of your marketing design... both online (custom websites) and offline (your print marketing materials).

We just finished a huge project for DirecTV. It's just the beginning. We created a 50 page capabilities presentation for their VP of marketing to review. Getting this right was super important. Presenting the ideas in the best possible light was worth all the extra time and effort.

But, let's step back for a moment. You might be wondering how a Reno web design agency located in Reno Nevada could get the opportunity to present concepts for a huge company like DirecTV. The answer is great design.

So what is great design? Design is like art, it is subjective. At Bullsprig, we classify great design as work that solves business objectives... and so do our clients. Every single one of our clients has come from word-of-mouth marketing. These businesses love our work, and they tell their colleagues. It's pretty neat to see... overwhelming at times.

Just this week, we're received 3 requests for proposal. "How'd you hear about us?" we ask. "Oh, a friend told me about you. We looked at your website and really like the work." Boom.

We got the lead from word-of-mouth. But the connection happened when they visited our website and looked at our work. First impression. Well maybe second impression, but you get the idea--first impressions count.

Presenting your business in the best possible light is well worth the investment. It is worth the time, effort and money to get it right. Your website is the connection between your customers and your business. The quality of a site's design and functionality tell a lot about a company and its values.

What about your print marketing? Same thing. We educate all our clients about the right way to design print materials. More than 90% of our interactive clients contract Bullsprig to handle their print materials. If you are looking for a Reno design agency (or any design agency) ask them if they can handle both print and online marketing. It's super important to have all your marketing materials come from the same place. Using this strategy will insure your brand's integrity.

The quality of a company's graphic design and interactive design speaks volumes and builds trust. It's important to contract with an experienced design agency when putting together your website and building your print marketing materials. Quality design is critical for a company to get results and solve business objectives. 
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