Search engine optimization is a never-ending job. All the time and money you spent designing and developing your website means nothing if people can't find you!
It's important to make sure your website design company optimizes your site during development, but there is always room for improvement. To get those precious leads coming in, you must ensure your prospects can find your website via search engines like Google, Yahoo and Bing.
Tip 1: Write Better Page Titles
At the top of your browser, on every web page, there is a title. Make sure each title is very specific, and is different than any other web page on your site. Search engines scan this data when indexing your site. Being specific counts! Do not use generic page titles like "About Us". Include targeted keywords in your titles.
Tip 2: Use Keywords Generously
Incorporate top phrases you want associated with your website. Do your keyword research, find out what keywords you want to target. Try to have your keywords appear a few times on your site. But, do not "keyword stuff". Keyword stuffing is putting A TON of keywords on a single page. This is a red flag.
Tip 3: Develop an XML Site Map
Site maps are a major component for search engine indexing. There are many tools that generate xml site maps for free... use them! Websites designed by Bullsprig submit an xml site map to all the major search engines every 24 hours. You need to do the same.
Tip 4: Broadcast Your Links
There are many ways to get your content out there to the world. Focus on social networks and trusted websites within your industry. Tell the world about your business, products, services, employees... everything!
Tip 5: Tweet About It
Twitter is a wonderful tool that has become an important part of search engine optimization. Tweets are now indexed in Google! If you have a Twitter account, include Tweets about your business and useful tips that your customers would like to hear about. If you don't have a Twitter account, get one!
These tips will help you get better traction with your search engine results. SEO is a never-ending job! The sites that rank highly in Google are there for a reason... you can be too.
In business, nothing happens until a sale is made. Leads equals sales. Without leads, your business will not survive long.
We consult our clients often about the importance of conversion rates. A conversion can be many things... a product purchase, information gathered from interactive forms, a contract signed, and so on. Your conversion rate is the percentage of people who actually do what you want them to do. For example, if 10 people visit your online store and three people buy something, your conversion rate is 30 percent.
Tracking conversion rates on your website is a very important key business indicator.
Your ultimate goal is to convert clients, make a sale and keep your business growing. After the initial conversion, you need to make sure you keep getting repeat sales from your customers. The way to do this is to create marketing and sales systems that work.
With our website design clients, we first determine what their business goals are, then create conversion funnels to support these business goals.
Too many business owners focus on getting their "look" right before they start to generate leads. At the end of the day, leads are far more important than your brand. Again, leads equals sales, and without leads, your business will not survive long.
If you're in the market for a website redesign, or brand-new custom website design, make sure your website design company focuses on your business goals first, website look and feel later.
I live and work in Reno Nevada. I think it's the best place in the world to live. There are so many options and fun things to do in and around the Reno area. This fits me perfect because I really enjoy spending time outside doing the things I love. One of my passions is skiing.
I am 45 minutes away from the best ski resort in North America: Squaw Valley USA. For the past 5 years I have been a dedicated pass holder and lover of Squaw. I consider myself an expert skier... although, nowhere near as good as some of the guys ripping it up at Squaw.
Recently, I found a website that offers everything I want to see and read about Squaw Valley, and other things skiing. This website is: Unofficial Squaw.
The team behind Unofficial Squaw are doing an incredible job of online marketing and delivering a website people love and visit quite often (myself included).
So what's their secret? Well, first, the layout and design of the site is really nice. They spent some time putting everything together, and either have in-house designers, or they hired a great web design company. The website is visually pleasing and has a nice grid-based layout making navigating the site very easy.
They've also incorporated some really great technologies in their website, including: weather widgets, Twitter, Vimeo video technologies, Slideshow Pro, Flickr and others.
But what really makes Unofficial Squaw so popular among ski fanatics is the content! They are delivering exactly what their visitors want: great content!
I am sure you've heard, "content is king." Make no mistake, this is absolutely true! If you want to have a website with tons of traffic and visitors... deliver great content with an easy to use website. Give your audience what they want!!
At Bullsprig, we consult business owners and individuals every week about how they can get more traffic to their website. Besides having a custom designed website, you must give users what they want. What are you selling? Do you have products, services, ideas? What about those products or services makes them "sellable"? Talk about it. Help your audience see the benefits of your offerings.
You started your business because you were passionate about it. Tell the world why and success will follow!
I received an excellent email this morning from the Google Apps team: