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Meetings Mean Nothing

Sunday, March 14, 2010

This post is about Meetings. Everyone knows what they are. Some love them, some hate them. I personally hate them. Meetings get nothing accomplished and waste everyone's time.

Every week we will get 2-3 calls requesting a meeting, usually lunch. Every time I say no thanks. I don't have enough time in my day to go to lunch and talk about nothing. Not that I don't eat lunch, it's just that if I go to lunch, I want to go with my wife, or with friends.

A huge red flag for us is a client who wants to meet. We've learned this from experience. The prospective clients who actually want work done don't ask for meetings. The majority of clients who want meetings aren't serious.

Currently, we have 6 clients I have never met in-person. Ever. Would I like to meet them? Sure. Do I want to drive to San Francisco or fly to LA to meet them? Not really.

With these clients, we get projects done over the phone, via email and other communication devices. It's a huge time-saver. And, it actually gets things done.

The worst thing about meetings is they almost always get off-track. The conversation turns to something totally unrelated to the original topic.

Before I started Bullsprig, I worked for a company with about 100 employees. This company loved meetings. At the time, I actually liked the meetings. I was fresh out of college, so didn't know any better. I was that guy. I would sit through the meeting... act like I was taking notes, contribute here and there, and leave. With nothing done.

I have a completely different perspective now. If we have a meeting that we absolutely have to attend, I don't send any of our designers, I go. Our designers have way more important things to do. When I go to the meeting, it's time to take charge. I don't want to dilly dally. Let's get to the point, find a solution, and put someone in-charge of implementing the solution.

Here's a perfect example of how to get things done without on-site meetings. Currently we're working on a website for a very successful entrepreneur and business man who lives in Arkansas. We are almost finished with his website, and have done everything over the phone and via email. It's been very fast and efficient. Once we get the final copy from him, we'll go live. The entire project time: 2 weeks. I love projects like this!

So next time you're confronted with a meeting, don't go. Try something different. You'll be surprised what you can accomplish.

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