I got a call today from one of our clients about some false claims on a website blog. The comments were in-fact, completely untrue... but, nonetheless hurt my client's image.
Here's the deal guys, conversations are being held on the web with or without our consent, some of these conversations can have a negative impact on your brand.
Take time each day to monitor your brand. Find out what people are saying about you and your company online. News travels fast on the web--good or bad. It's your job to make sure you're on top of it.