In business, nothing happens until a sale is made. Leads equals sales. Without leads, your business will not survive long.
We consult our clients often about the importance of conversion rates. A conversion can be many things... a product purchase, information gathered from interactive forms, a contract signed, and so on. Your conversion rate is the percentage of people who actually do what you want them to do. For example, if 10 people visit your online store and three people buy something, your conversion rate is 30 percent.
Tracking conversion rates on your website is a very important key business indicator.
Your ultimate goal is to convert clients, make a sale and keep your business growing. After the initial conversion, you need to make sure you keep getting repeat sales from your customers. The way to do this is to create marketing and sales systems that work.
With our website design clients, we first determine what their business goals are, then create conversion funnels to support these business goals.
Too many business owners focus on getting their "look" right before they start to generate leads. At the end of the day, leads are far more important than your brand. Again, leads equals sales, and without leads, your business will not survive long.
If you're in the market for a website redesign, or brand-new custom website design, make sure your website design company focuses on your business goals first, website look and feel later.