I just read a great article from Adage about the importance of a company's website.
Your website is ostensibly your biggest office or storefront. Think real estate: Would you cheap out building your headquarters, manufacturing plant, distribution center, customer service center, or store? And yet, a website can be all of these. This piece of property is available to customers and prospects all over the globe 24/7.
Read that paragraph again. The importance of a great website in this day-and-age should be your number 1 priority. Your website is where your customers go first... before calling you. Trust me.
An interesting thing happened to me the other day. I needed to order some light-bulbs for the office last week. I went to Google and searched for my light-bulb guys. Nothing. Searched again, same result. I searched a couple more times, could not find the phone number. Then I looked down at my feet, there it was: the telephone book. I looked up the number, made the call and got my light-bulbs.
Ordering light-bulbs is not very interesting. What IS interesting is the fact that I searched Google first instead of opening up the Yellow Pages.
Trust me, this is happening all over the world. Your website is where your customers go first!
If you're not spending money on quality website design and development and on online marketing (what you need to do to drive customers to your website) you are missing a huge shift in consumer behavior.