In business, nothing happens until a sale is made. Leads equals sales. Without leads, your business will not survive long.
We consult our clients often about the importance of conversion rates. A conversion can be many things... a product purchase, information gathered from interactive forms, a contract signed, and so on. Your conversion rate is the percentage of people who actually do what you want them to do. For example, if 10 people visit your online store and three people buy something, your conversion rate is 30 percent.
Tracking conversion rates on your website is a very important key business indicator.
Your ultimate goal is to convert clients, make a sale and keep your business growing. After the initial conversion, you need to make sure you keep getting repeat sales from your customers. The way to do this is to create marketing and sales systems that work.
With our website design clients, we first determine what their business goals are, then create conversion funnels to support these business goals.
Too many business owners focus on getting their "look" right before they start to generate leads. At the end of the day, leads are far more important than your brand. Again, leads equals sales, and without leads, your business will not survive long.
If you're in the market for a website redesign, or brand-new custom website design, make sure your website design company focuses on your business goals first, website look and feel later.
I am a huge fan of Napoleon Hill. Hill's works examined the power of personal beliefs, and the role they play in personal and business success.
Recently I read the following by Napoleon Hill:
Where will you be ten years from now if you keep on going the way you are going?
Many people fail to realize that big success is the result of little successes achieved, often over a very long period of time. Truly successful people are long-term thinkers. They know that they must build upon each achievement and constantly learn new and better ways of doing things. A regular review of your progress is an essential part of goal-setting. A goal is little more than a wish unless it has a timetable for completion. Make sure your plan for your life includes short, medium, and long-term goals. Revise your goals as circumstances dictate, check them off when they are completed, and set new and bigger goals for yourself as you grow. And take time to reflect often to make sure you are on the right course-for you.
Pretty powerful stuff. Let me break down this information.
Truly successful people are long-term thinkers.
Thinking long-term is easier said than done. Especially in the current business climate. You might wonder where you next sale is going to come from. Or, will my business survive this period. Every business owner has these thoughts. What's important is that you do something about it.
You need to look hard at your current marketing initiatives. What are you doing now? Is it working? Is your website working hard for you and your business? What is your conversion rate in your pay-per-click campaigns? Did that email blast generate any leads or sales? And so on.
If your online marketing initiatives are not working, you must do something different.
Successful people constantly learn new and better ways of doing things.
How much time do you spend on your website? Are you updating content, photos, FAQ's? How often do you talk with your web design firm / marketing agency? What type of funnels do you have on your website? Are they generating leads or selling your products?
There are so many better ways of doing business online. At Bullsprig, we have modules that allow you to update your website from any computer with an internet connection. How much time do you spend on social media? Ever wonder how to reduce the time you spend? If you have a Google AdWords account, do you have any keywords with a low quality score? What are you, or your web design agency doing about it?
With Bullsprig as your online business partner, we can help you find new and better ways of doing business online.
Make sure your plan for your life includes short, medium, and long-term goals.
At Bullsprig, we have an internal roadmap of goals. We are constantly working and moving forward to create new, better ways of marketing online. Better ways of designing websites, building ecommerce stores.
What are your online goals? Do you have any?
It's okay if you don't have goals... you might not know where to start. Listen, we know the web is complex. We're in business to help people and companies understand the web. We’re about streamlining the complex stuff so that anyone can understand it. Our products are designed so business owners and individuals can start small and grow with it as their business does.
We are actively involved with each of our clients. We work with business owners to define online business goals and make a roadmap to complete those goals.
Reflect often to make sure you are on the right course-for you.
Success online is the result of constant communication. We talk with our clients once a week: What's working? What's not working? How can we fix it?
We believe in providing you great technology, built to help you succeed, at an affordable price.
If your website design agency is not helping your business succeed online, it's time to look elsewhere. Contact Bullsprig today. Let's start the conversation.
We recently went live with a redesigned website for Lake Crest Homes. Founded by Jim Smrt in 1990, Lake Crest Homes, Inc., has an extraordinary reputation for excellence in the Reno-Tahoe area.
Lake Crest Homes is recognized locally for the quality of their craftsmanship and their client support. They have built some of the most spectacular homes in the Reno-Lake Tahoe area, and needed a strong web presence to showcase their talents.
A few more days until 2010! Yes, we know it's not technically the end of the decade, but no one called 1970 the "last year of the 60's." Some have called this the lost decade, excited to start something new. We think only good things to come!
At Bullsprig, we are finishing up a couple great websites and beginning something REALLY COOL.
We're developing a new product that will give business owners and individuals the vital tools needed to be successful on the web: manage your website and run marketing campaigns; care for your customers and sell your products online.
We're integrating SEO and search marketing so business owners can drive qualified targeted traffic to their websites, expand their online business presence, attract new customers and generate leads, give the power of account maintenance to the business owner, and much more!
This new product is designed so business owners and individuals can start small and grow with it as their business does, at an affordable price.
We have a clear vision for this product. Stay tuned!
More and more of our clients are demanding a single solution that helps them manage every aspect of their website and online activities. That solution is a Content Management System (CMS).
At Bullsprig, all of our websites are designed and developed to run on our advanced technology infrastructure: the Bullsprig Platform. This platform is a Content Management System for the web.
Content Management Systems (CMS) on the web are used to manage and control collections HTML documents and their associated images, eCommerce systems, workflows and many other things. Having your website run by a content management system is critical to the success of your website.
Content management systems (CMS) are designed to allow users with little knowledge of programming languages or markup languages the ability to create and manage content with relative ease. A good content management system has the power to dramatically simplify the maintenance and freshness of websites.
The Bullsprig Platform gives clients the power to manage their websites, run marketing campaigns, track customers, sell products and much more... making their lives easier and business more profitable.
Our website design and development process integrates our CMS from the start. When we design and develop a new website, all the functionality, i.e., interactive forms, eCommerce capabilities, email marketing, workflows and so on are all tied together on the Bullsprig Platform.
Our CMS platform is an all-in-one solution. That means, when you log in, you have immediate access your website control panel, contacts database, web form submissions, blog and forum comments, products, catalogs and sub-catalogs, your orders, web pages, email marketing campaigns, website reports and more.
You can access your website from any computer with an internet connection... just use any popular web browser!
Our clients have had tremendous success with our system. If you are interested in learning more, please contact us today for a free website design estimate!