A couple of weeks ago we launched a redesigned website for Project Point Spread. The site is a football pick' em site... essentially, you can log-in to the site and make your football picks every week (NFL and College). The really powerful part about the site is the "prediction engine", which allows users access to documented expert picks for every College Gameday and NFL Sunday.
A friend of mine owns a couple of rental properties here in Reno. A few weeks ago I ran into him at The Home Depot. He was buying drywall supplies... evidently one of his tenants had destroyed a five foot area of drywall. So there he was buying his supplies, getting ready to fix the damaged wall.
I talked to him a little while later and asked about the drywall. He said it took him 5 days and about $450 to fix the wall. When I asked him how it looked, he replied, "It'll work".
That conversation got me thinking about business owners, their websites and online maketing. There are a ton of "do-it-yourselfers" in business. People who ask the question, "Why should I pay someone to build website? I can do it myself."
Of course you can build your own website. There are tons of free services out there that will allow you to do just that. But, the end result usually works out like my buddy who repaired his own drywall: learn how to do it, spend a lot of money and time, and end-up with something less-than desirable. Something that "will do".
As business owners, we justified learning how to do things ourselves in order to save the cost of paying someone else to do it. I think this philosophy works for some specific business issues. But it won't work for your website, your pay-per-click campaigns or your search engine optimization.
These online initiatives are simply too complex to handle yourself (that is, if you want to see results). In today's world, your website is more important than your storefront. Spend the money and get professional help.
Whoa! The blog has been severely neglected... for good reason. We have been busy! We have a lot of projects in the pipeline for some really great clients.
I wanted to take a second to highlight some of the work Bullsprig has recently completed. Over the past weeks, Flash has been the go-to software program. Yea, I know, Flash is not good for SEO, blah, blah. However, there are times when Flash is absolutely wonderful for project needs, e.g., video design and Google AdWords design.
We have been doing a lot of work for One Fund. For those not familiar, One Fund is a professionally managed, global stock ETF. One Fund recently launched and is in the middle of a huge marketing campaign. We've helped One Fund with all sorts of online marketing and design, including: website design, Flash video design, animated AdWords ads, landing page graphics, email marketing and email template design.
I am especially proud of the Flash video we created and produced for One Fund. For SEC reasons, I can't put the video on Bullsprig.com. However, you can view the One Fund video overview by clicking the "Watch Video" button on One Fund's website.
In business, nothing happens until a sale is made. Leads equals sales. Without leads, your business will not survive long.
We consult our clients often about the importance of conversion rates. A conversion can be many things... a product purchase, information gathered from interactive forms, a contract signed, and so on. Your conversion rate is the percentage of people who actually do what you want them to do. For example, if 10 people visit your online store and three people buy something, your conversion rate is 30 percent.
Tracking conversion rates on your website is a very important key business indicator.
Your ultimate goal is to convert clients, make a sale and keep your business growing. After the initial conversion, you need to make sure you keep getting repeat sales from your customers. The way to do this is to create marketing and sales systems that work.
With our website design clients, we first determine what their business goals are, then create conversion funnels to support these business goals.
Too many business owners focus on getting their "look" right before they start to generate leads. At the end of the day, leads are far more important than your brand. Again, leads equals sales, and without leads, your business will not survive long.
If you're in the market for a website redesign, or brand-new custom website design, make sure your website design company focuses on your business goals first, website look and feel later.
I live and work in Reno Nevada. I think it's the best place in the world to live. There are so many options and fun things to do in and around the Reno area. This fits me perfect because I really enjoy spending time outside doing the things I love. One of my passions is skiing.
I am 45 minutes away from the best ski resort in North America: Squaw Valley USA. For the past 5 years I have been a dedicated pass holder and lover of Squaw. I consider myself an expert skier... although, nowhere near as good as some of the guys ripping it up at Squaw.
Recently, I found a website that offers everything I want to see and read about Squaw Valley, and other things skiing. This website is: Unofficial Squaw.
The team behind Unofficial Squaw are doing an incredible job of online marketing and delivering a website people love and visit quite often (myself included).
So what's their secret? Well, first, the layout and design of the site is really nice. They spent some time putting everything together, and either have in-house designers, or they hired a great web design company. The website is visually pleasing and has a nice grid-based layout making navigating the site very easy.
They've also incorporated some really great technologies in their website, including: weather widgets, Twitter, Vimeo video technologies, Slideshow Pro, Flickr and others.
But what really makes Unofficial Squaw so popular among ski fanatics is the content! They are delivering exactly what their visitors want: great content!
I am sure you've heard, "content is king." Make no mistake, this is absolutely true! If you want to have a website with tons of traffic and visitors... deliver great content with an easy to use website. Give your audience what they want!!
At Bullsprig, we consult business owners and individuals every week about how they can get more traffic to their website. Besides having a custom designed website, you must give users what they want. What are you selling? Do you have products, services, ideas? What about those products or services makes them "sellable"? Talk about it. Help your audience see the benefits of your offerings.
You started your business because you were passionate about it. Tell the world why and success will follow!