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Recent Website Design and Development Projects

Wednesday, June 09, 2010

Whoa! The blog has been severely neglected... for good reason. We have been busy! We have a lot of projects in the pipeline for some really great clients.

I wanted to take a second to highlight some of the work Bullsprig has recently completed. Over the past weeks, Flash has been the go-to software program. Yea, I know, Flash is not good for SEO, blah, blah. However, there are times when Flash is absolutely wonderful for project needs, e.g., video design and Google AdWords design.

We have been doing a lot of work for One Fund. For those not familiar, One Fund is a professionally managed, global stock ETF. One Fund recently launched and is in the middle of a huge marketing campaign. We've helped One Fund with all sorts of online marketing and design, including: website design, Flash video design, animated AdWords ads, landing page graphics, email marketing and email template design.

I am especially proud of the Flash video we created and produced for One Fund. For SEC reasons, I can't put the video on However, you can view the One Fund video overview by clicking the "Watch Video" button on One Fund's website. 

How to Achieve Superior Results from your Website

Sunday, July 19, 2009

Every business must recognize that their web site is an extension of their brick-an-mortar business. Sometimes, even more so! Your web site should be the center of as many activities as possible. Business owners should use their web site for many more items than they currently do.

Getting results online begins with getting your employees and your customers to regard your web site as something of great value. Your web site should be seen as an online business. Something that is constantly evolving, changing... getting better. Something that is working for you all the time.

Your web site should be the center point of all your communications, internally as well as externally. Need to tell clients about an important product upgrade? Post it on your web site and refer to it often. Do you find that certain questions are being asked by your customers? By employees? An FAQ page is a great spot to put all the answers to these questions. Do you have print materials about your company? Great! You should. They should be on your web site as well, available for download in pdf format, or Word doc, or CAD drawing, anything. If clients and employees are looking for a document, they should find it on your web site.

Another important aspect of your online business is your support center. Your web site should be the first place customers look for support. You need to train your clients to do this. Instruct your employees to mention the web site all the time to people. Get your staff in the habit of referring everyone to your web site. As a business owner, you need to do everything to keep your employees and your customers thinking of your website as the place to find the information they need.

One great tool of custom website design are online forums. It's a great idea to let your customers talk to each other--get the conversation going about your products and services. You should also have interactive forms where users can fill out to request support or to be contacted. Online blogs are also a great tool in creating a community around your online business. Your web design company should help you determine what web services can be used effectively on your web site.

Your business will have lots of additional needs. One of your marketing tools should include email marketing design. This is a great way to stay in-touch with your customers, and your staff! Email marketing should go hand-in-hand with your web site, they should work with each other. This is a great tool to get more business from your current client base.

Now, you're probably thinking, "sounds great, now what?" Well, you need to find a website design and development company. You can always start locally. Let's say you live in Reno, Nevada. You could start a web search for reno web design and see what comes up. Or, search website design reno. Additionally, if you really like a certain web site, find out who designed it and talk to that web design company.

One of the best things about the internet is the world-wide reach. Custom web site designers can be found everywhere. At Bullsprig we have clients all over the country. The majority of our clients are in the San Francisco / Bay Area and Los Angeles. We're bidding a website now for a client in New York City! The power of the internet has allowed this great opportunity.

You need to use the web to reach your customers, and create value behind your web site. It takes work, but people are doing it every day. Our clients have been having tremoundous success with their web sites. Each website powered by the Bullsprig Platform.

The Bullsprig Platform is a high-powered, user-friendly web infrastructure, designed to help companies with their online web sites. We use this technology infrastructure on every website we design and develop. This technology allows us to deploy custom web sites in a short amount of time. We design custom web solutions that not only look good, but function seamlessly.

If you need help designing and developing a custom web site, let's talk. 

Focus Your Time and Money

Saturday, March 07, 2009

Your business can compete with the big guys on the block. However, you shouldn’t try to beat them at their game, using the same old set of marketing rules.

We often see small businesses trying to compete against larger rivals using the same advertising and marketing methods to attract customers. The outcome? Smaller businesses are often outgunned.

What the big guys do is focus on branding. They’ll put up a billboard, they’ll run a TV or radio commercial, or even an ad in a newspaper. Their name recognition and reputation are at such a level that often all they have to say to the public is, “Here I Am.”

Most small businesses don’t have the name and brand recognition, or the kind of money to spend on marketing to make it feasible.

We advise our clients to get more out of their advertising dollars by basing advertising decisions on measurable results. You don’t have a limitless budget, like the big guys, so you need to make sure each dime is spent wisely and accounted for. When you’re a small business owner, you should know what your return on investment is. You need to find out what works!

Two great examples of measurable marketing are online advertising and email marketing.

Need more traffic to your web site? Online advertising is a great method for driving traffic. There are many options for business owners to advertise online. One of our favorites is Google Adwords. No matter what your budget, you can display your ads on Google and their advertising network. Pay only if people click your ads!

We also utilize conversion tracking so you can see if your online ad is doing what you want. A conversion occurs when a click on your ad leads directly to user behavior you deem valuable, such as a purchase, signup, page view, or lead.

Need more foot traffic to your physical location? You can create an email campaign that has a coupon or some other type of response device to encourage actual traffic to your physical store. Other email marketing campaigns can take the form of a discount or gift.

The bottom line is your business CAN compete with the big guys on the block! However, you shouldn’t try to beat them at their game when it comes to marketing. Let’s get creative and apply these new, cost-effective technologies! 

Drive Repeat Sales With Email Marketing

Thursday, January 29, 2009

Email marketing is a powerful and cost-effective marketing tool to reach your customers and bring them back to your web site or online business.

With Bullsprig as your email marketing design partner, we help you send email campaigns with ease! You can set-up as many different subscriber lists as you want, and we’ll automatically take care of your sign-ups and unsubscribes. We even clean your lists for you -- taking hard bounces and unsubscribes off your list.

We also offer custom email reports showing you how effective your campaigns are. Bullsprig tracks the actions your customers take after they click, so you can measure the real effectiveness of your email campaigns.

Most of our Reno web design clients use this service in conjunction with their online businesses.

If you are considering a web design Reno design company, ask them if they can handle your email marketing campaigns and online advertising as well.

It's also important to check and see if your Reno SEO web design agency can handle your SEO, SEM, PPC functions of your online business.

If not, contact Bullsprig, a Reno SEO web design agency, today! 

Your website IS your business. Take control of your online success today.

Contact us to learn more about what Bullsprig can do for you.

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