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Using Pay Per Click to Grow your Business

Monday, August 16, 2010


Google AdWords is an incredible marketing product for businesses. I think it's such an important tool for any business or individual with a product or service they are trying to sell.

One of our clients built his entire business from Google AdWords and pay-per-click advertising. He did not spend money in any other marketing channels. Only pay-per-click. His business grew like crazy, and was very profitable.

Ultimately, AdWords is so powerful because you are targeting your customers specifically. Your ads are being served according to their search terms. This is not "shotgun" advertising. This is pin-point, right-on-the-money advertising, that every serious business should be using. 
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Get professional help for your Online Marketing

Saturday, August 07, 2010


A friend of mine owns a couple of rental properties here in Reno. A few weeks ago I ran into him at The Home Depot. He was buying drywall supplies... evidently one of his tenants had destroyed a five foot area of drywall. So there he was buying his supplies, getting ready to fix the damaged wall.

I talked to him a little while later and asked about the drywall. He said it took him 5 days and about $450 to fix the wall. When I asked him how it looked, he replied, "It'll work".

That conversation got me thinking about business owners, their websites and online maketing. There are a ton of "do-it-yourselfers" in business. People who ask the question, "Why should I pay someone to build website? I can do it myself."

Of course you can build your own website. There are tons of free services out there that will allow you to do just that. But, the end result usually works out like my buddy who repaired his own drywall: learn how to do it, spend a lot of money and time, and end-up with something less-than desirable. Something that "will do".

As business owners, we justified learning how to do things ourselves in order to save the cost of paying someone else to do it. I think this philosophy works for some specific business issues. But it won't work for your website, your pay-per-click campaigns or your search engine optimization.

These online initiatives are simply too complex to handle yourself (that is, if you want to see results). In today's world, your website is more important than your storefront. Spend the money and get professional help. 
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Recent Website Design and Development Projects

Wednesday, June 09, 2010


Whoa! The blog has been severely neglected... for good reason. We have been busy! We have a lot of projects in the pipeline for some really great clients.

I wanted to take a second to highlight some of the work Bullsprig has recently completed. Over the past weeks, Flash has been the go-to software program. Yea, I know, Flash is not good for SEO, blah, blah. However, there are times when Flash is absolutely wonderful for project needs, e.g., video design and Google AdWords design.

We have been doing a lot of work for One Fund. For those not familiar, One Fund is a professionally managed, global stock ETF. One Fund recently launched and is in the middle of a huge marketing campaign. We've helped One Fund with all sorts of online marketing and design, including: website design, Flash video design, animated AdWords ads, landing page graphics, email marketing and email template design.

I am especially proud of the Flash video we created and produced for One Fund. For SEC reasons, I can't put the video on Bullsprig.com. However, you can view the One Fund video overview by clicking the "Watch Video" button on One Fund's website. 
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The Importance of Client Communication in Web Design, SEO and Online PR

Tuesday, January 26, 2010


We recently said goodbye to one of our longtime clients. They said they could not afford our services any longer, but really appreciated all the work we had done in the past, and would look forward to working with Bullsprig in the future, once the economy picked-up.

Looking back at our relationship, one thing kept eating away at me. You see, they decided to go with another marketing service provider (yes, one that was cheaper). That’s fine and good--we get, it every penny counts--except this other company isn’t providing a better service (in my opinion). So why would they bail on us?

The answer is plain and simple: lack of communication. On our part. Period. Our mistake, we will learn from it.

Our goal as a web design agency is to have all of our clients trust us and keep the communication lines open. It’s important that we deliver the very best service at a reasonable price. We want our clients to rave about our services and the results we deliver... recommend us to colleagues and friends.

I think it gets back to trust. Inspiring trust is a critical component to business, especially a service business like website design and development. I am a believer now that trust comes from communication. People will not recognize Bullsprig as a leader unless they trust us. People need to be convinced that we know what we’re doing and that we can deliver.

Recently, we have started having weekly conversations with our clients. These conversations are generally not long and take place over the phone. But, what we’ve noticed with these conversations, is that our clients are coming to us for more and more services. They are asking us more questions, keeping the conversation going.

These conversations have also given us an opportunity to talk about all the other services we provide, in addition to web design and development.

With the ever-changing economy and strains on your business, we need to know where you stand today. What your current business goals are (they change frequently), and how we can deliver ROI. What are your key business indicators? How can we leverage your website and online marketing initiatives to achieve these goals?

Our services should ALWAYS help you move your business forward and be worth the investment; otherwise, it is time to talk and revisit goals and deliverables. 
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Get More Website Traffic with Proper SEO Strategies

Tuesday, October 27, 2009


Search Engine Optimization (SEO) is the process of analyzing and enhancing your website to help potential customers find it on Google, Yahoo, Bing and other search engines. SEO is a process of improving the volume or quality of traffic to a website from search engines via "natural" or unpaid search results (defined by Reno SEO companies as "organic" search results).

The term "search engine marketing" (SEM) deals with paid search. Search engine marketing seeks to increase the visibility of a website by promoting that website with the use of paid ad placement, contextual advertising and paid inclusion. Search engine marketing includes the use of Google Adwords, contextual advertising and other forms of online advertising.

Having your custom website design optimized for search is important because the higher your website appears in the search results list, the more traffic your website will receive from the various search engines. Website traffic is key if you want to have a successful online business!

Search engine optimization includes a lot of different kinds of search strategies in addition to your keyword search strategy. Image search, local search and video search are all components that should be included in your search engine optimization. By incorporating all these strategies in your SEO, your website will have a much better web presence, thus more traffic!

As part of your internet marketing strategy, SEO tactics should be incorporated into custom website development and design. Valid code is the foundation for effective SEO strategies.

Search engine optimization focuses on how search engines work and what specific terms people search for. SEO efforts should start at the bottom level of your website. That is, your HTML code!

The majority of web pages on the Internet are written in computer languages (such as HTML). This allows web designers and web developers the ability to structure text, images, multimedia content and more on a web page.

All software and applications written with computer languages are supposed to follow rules. This includes websites and web pages! A common mistake made by many web developers and designers is to NOT follow these rules. This is a huge mistake if you want quality search engine results.

Optimizing a website for search begins with valid HTML code. Quality, valid HTML code will remove barriers to the indexing activities of search engines and make your online business search engine friendly. All of our Reno web design clients have websites built with quality code. In addition, we send an xml feed every 24 hours to all the major search engines, which helps our clients tremendously with their search results!

The term "search engine friendly" describes the overall layout and design of your custom website. Designing search engine friendly websites begins with valid HTML code. That code powers your overall layout and design, including: navigational menus, content management systems, images, blogs, forums, videos, shopping carts, and other elements that make up your online business.

In today's competitive business environment, proper SEO is critical to the success of any website. Whether you want to optimize your site yourself or want a professional Reno SEO agency to help you, Search Engine Optimization should be a keystone of your online marketing strategy.

The goal of your search engine optimization strategies should be to gain more visibility on major search engines such as Google, Yahoo, Bing and other search engines. Increasing traffic to your website is the only way to grow your online business.

If you need help with your SEO, SEM or your website design and development, contact Bullsprig today! We are a Reno web design and Reno SEO website design agency. But, Reno Nevada is just where we call home... we have a lot of clients all across the US and would love to work with you wherever you live! 
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Focus Your Time and Money

Saturday, March 07, 2009


Your business can compete with the big guys on the block. However, you shouldn’t try to beat them at their game, using the same old set of marketing rules.

We often see small businesses trying to compete against larger rivals using the same advertising and marketing methods to attract customers. The outcome? Smaller businesses are often outgunned.

What the big guys do is focus on branding. They’ll put up a billboard, they’ll run a TV or radio commercial, or even an ad in a newspaper. Their name recognition and reputation are at such a level that often all they have to say to the public is, “Here I Am.”

Most small businesses don’t have the name and brand recognition, or the kind of money to spend on marketing to make it feasible.

We advise our clients to get more out of their advertising dollars by basing advertising decisions on measurable results. You don’t have a limitless budget, like the big guys, so you need to make sure each dime is spent wisely and accounted for. When you’re a small business owner, you should know what your return on investment is. You need to find out what works!

Two great examples of measurable marketing are online advertising and email marketing.

Need more traffic to your web site? Online advertising is a great method for driving traffic. There are many options for business owners to advertise online. One of our favorites is Google Adwords. No matter what your budget, you can display your ads on Google and their advertising network. Pay only if people click your ads!

We also utilize conversion tracking so you can see if your online ad is doing what you want. A conversion occurs when a click on your ad leads directly to user behavior you deem valuable, such as a purchase, signup, page view, or lead.

Need more foot traffic to your physical location? You can create an email campaign that has a coupon or some other type of response device to encourage actual traffic to your physical store. Other email marketing campaigns can take the form of a discount or gift.

The bottom line is your business CAN compete with the big guys on the block! However, you shouldn’t try to beat them at their game when it comes to marketing. Let’s get creative and apply these new, cost-effective technologies! 
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