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Search Engine Optimization Company

Tuesday, January 04, 2011


I got a phone call this morning from an SEO company promising to "get my business on the first page of Google." Normally I hang-up on solicitors like this, but today I held the line to see what they offered. Below is the conversation. 
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Get professional help for your Online Marketing

Saturday, August 07, 2010


A friend of mine owns a couple of rental properties here in Reno. A few weeks ago I ran into him at The Home Depot. He was buying drywall supplies... evidently one of his tenants had destroyed a five foot area of drywall. So there he was buying his supplies, getting ready to fix the damaged wall.

I talked to him a little while later and asked about the drywall. He said it took him 5 days and about $450 to fix the wall. When I asked him how it looked, he replied, "It'll work".

That conversation got me thinking about business owners, their websites and online maketing. There are a ton of "do-it-yourselfers" in business. People who ask the question, "Why should I pay someone to build website? I can do it myself."

Of course you can build your own website. There are tons of free services out there that will allow you to do just that. But, the end result usually works out like my buddy who repaired his own drywall: learn how to do it, spend a lot of money and time, and end-up with something less-than desirable. Something that "will do".

As business owners, we justified learning how to do things ourselves in order to save the cost of paying someone else to do it. I think this philosophy works for some specific business issues. But it won't work for your website, your pay-per-click campaigns or your search engine optimization.

These online initiatives are simply too complex to handle yourself (that is, if you want to see results). In today's world, your website is more important than your storefront. Spend the money and get professional help. 
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St. Teresa of Avila Catholic School Website

Saturday, February 27, 2010


We just went live with a new website for St. Teresa of Avila Catholic School
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5 Tips for Better Search Engine Optimization

Monday, February 22, 2010


Search engine optimization is a never-ending job. All the time and money you spent designing and developing your website means nothing if people can't find you!

It's important to make sure your website design company optimizes your site during development, but there is always room for improvement. To get those precious leads coming in, you must ensure your prospects can find your website via search engines like Google, Yahoo and Bing.

Tip 1: Write Better Page Titles
At the top of your browser, on every web page, there is a title. Make sure each title is very specific, and is different than any other web page on your site. Search engines scan this data when indexing your site. Being specific counts! Do not use generic page titles like "About Us". Include targeted keywords in your titles.

Tip 2: Use Keywords Generously
Incorporate top phrases you want associated with your website. Do your keyword research, find out what keywords you want to target. Try to have your keywords appear a few times on your site. But, do not "keyword stuff". Keyword stuffing is putting A TON of keywords on a single page. This is a red flag.

Tip 3: Develop an XML Site Map
Site maps are a major component for search engine indexing. There are many tools that generate xml site maps for free... use them! Websites designed by Bullsprig submit an xml site map to all the major search engines every 24 hours. You need to do the same.

Tip 4: Broadcast Your Links
There are many ways to get your content out there to the world. Focus on social networks and trusted websites within your industry. Tell the world about your business, products, services, employees... everything!

Tip 5: Tweet About It
Twitter is a wonderful tool that has become an important part of search engine optimization. Tweets are now indexed in Google! If you have a Twitter account, include Tweets about your business and useful tips that your customers would like to hear about. If you don't have a Twitter account, get one!

These tips will help you get better traction with your search engine results. SEO is a never-ending job! The sites that rank highly in Google are there for a reason... you can be too.  
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Where Will You be Ten Years from Now

Saturday, January 30, 2010


I am a huge fan of Napoleon Hill. Hill's works examined the power of personal beliefs, and the role they play in personal and business success.

Recently I read the following by Napoleon Hill:

Where will you be ten years from now if you keep on going the way you are going?

Many people fail to realize that big success is the result of little successes achieved, often over a very long period of time. Truly successful people are long-term thinkers. They know that they must build upon each achievement and constantly learn new and better ways of doing things. A regular review of your progress is an essential part of goal-setting. A goal is little more than a wish unless it has a timetable for completion. Make sure your plan for your life includes short, medium, and long-term goals. Revise your goals as circumstances dictate, check them off when they are completed, and set new and bigger goals for yourself as you grow. And take time to reflect often to make sure you are on the right course-for you.


Pretty powerful stuff. Let me break down this information.

Truly successful people are long-term thinkers.
Thinking long-term is easier said than done. Especially in the current business climate. You might wonder where you next sale is going to come from. Or, will my business survive this period. Every business owner has these thoughts. What's important is that you do something about it.

You need to look hard at your current marketing initiatives. What are you doing now? Is it working? Is your website working hard for you and your business? What is your conversion rate in your pay-per-click campaigns? Did that email blast generate any leads or sales? And so on.

If your online marketing initiatives are not working, you must do something different.

Successful people constantly learn new and better ways of doing things.
How much time do you spend on your website? Are you updating content, photos, FAQ's? How often do you talk with your web design firm / marketing agency? What type of funnels do you have on your website? Are they generating leads or selling your products?

There are so many better ways of doing business online. At Bullsprig, we have modules that allow you to update your website from any computer with an internet connection. How much time do you spend on social media? Ever wonder how to reduce the time you spend? If you have a Google AdWords account, do you have any keywords with a low quality score? What are you, or your web design agency doing about it?

With Bullsprig as your online business partner, we can help you find new and better ways of doing business online.

Make sure your plan for your life includes short, medium, and long-term goals.
At Bullsprig, we have an internal roadmap of goals. We are constantly working and moving forward to create new, better ways of marketing online. Better ways of designing websites, building ecommerce stores.

What are your online goals? Do you have any?

It's okay if you don't have goals... you might not know where to start. Listen, we know the web is complex. We're in business to help people and companies understand the web. We’re about streamlining the complex stuff so that anyone can understand it. Our products are designed so business owners and individuals can start small and grow with it as their business does.

We are actively involved with each of our clients. We work with business owners to define online business goals and make a roadmap to complete those goals.

Reflect often to make sure you are on the right course-for you.
Success online is the result of constant communication. We talk with our clients once a week: What's working? What's not working? How can we fix it?

We believe in providing you great technology, built to help you succeed, at an affordable price.

If your website design agency is not helping your business succeed online, it's time to look elsewhere. Contact Bullsprig today. Let's start the conversation. 
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The Importance of Client Communication in Web Design, SEO and Online PR

Tuesday, January 26, 2010


We recently said goodbye to one of our longtime clients. They said they could not afford our services any longer, but really appreciated all the work we had done in the past, and would look forward to working with Bullsprig in the future, once the economy picked-up.

Looking back at our relationship, one thing kept eating away at me. You see, they decided to go with another marketing service provider (yes, one that was cheaper). That’s fine and good--we get, it every penny counts--except this other company isn’t providing a better service (in my opinion). So why would they bail on us?

The answer is plain and simple: lack of communication. On our part. Period. Our mistake, we will learn from it.

Our goal as a web design agency is to have all of our clients trust us and keep the communication lines open. It’s important that we deliver the very best service at a reasonable price. We want our clients to rave about our services and the results we deliver... recommend us to colleagues and friends.

I think it gets back to trust. Inspiring trust is a critical component to business, especially a service business like website design and development. I am a believer now that trust comes from communication. People will not recognize Bullsprig as a leader unless they trust us. People need to be convinced that we know what we’re doing and that we can deliver.

Recently, we have started having weekly conversations with our clients. These conversations are generally not long and take place over the phone. But, what we’ve noticed with these conversations, is that our clients are coming to us for more and more services. They are asking us more questions, keeping the conversation going.

These conversations have also given us an opportunity to talk about all the other services we provide, in addition to web design and development.

With the ever-changing economy and strains on your business, we need to know where you stand today. What your current business goals are (they change frequently), and how we can deliver ROI. What are your key business indicators? How can we leverage your website and online marketing initiatives to achieve these goals?

Our services should ALWAYS help you move your business forward and be worth the investment; otherwise, it is time to talk and revisit goals and deliverables. 
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Lake Crest Homes Website

Monday, January 11, 2010


We recently went live with a redesigned website for Lake Crest Homes. Founded by Jim Smrt in 1990, Lake Crest Homes, Inc., has an extraordinary reputation for excellence in the Reno-Tahoe area.

Lake Crest Homes is recognized locally for the quality of their craftsmanship and their client support. They have built some of the most spectacular homes in the Reno-Lake Tahoe area, and needed a strong web presence to showcase their talents. 
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CFS Engineering Website Redesign

Sunday, December 13, 2009


We recently went live with a redesigned website for CFS Engineering. CFS Engineering was founded by Clark Stoner as a specialty service civil and environmental engineering firm dedicated to helping their clients achieve their most challenging objectives. 
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Get More Website Traffic with Proper SEO Strategies

Tuesday, October 27, 2009


Search Engine Optimization (SEO) is the process of analyzing and enhancing your website to help potential customers find it on Google, Yahoo, Bing and other search engines. SEO is a process of improving the volume or quality of traffic to a website from search engines via "natural" or unpaid search results (defined by Reno SEO companies as "organic" search results).

The term "search engine marketing" (SEM) deals with paid search. Search engine marketing seeks to increase the visibility of a website by promoting that website with the use of paid ad placement, contextual advertising and paid inclusion. Search engine marketing includes the use of Google Adwords, contextual advertising and other forms of online advertising.

Having your custom website design optimized for search is important because the higher your website appears in the search results list, the more traffic your website will receive from the various search engines. Website traffic is key if you want to have a successful online business!

Search engine optimization includes a lot of different kinds of search strategies in addition to your keyword search strategy. Image search, local search and video search are all components that should be included in your search engine optimization. By incorporating all these strategies in your SEO, your website will have a much better web presence, thus more traffic!

As part of your internet marketing strategy, SEO tactics should be incorporated into custom website development and design. Valid code is the foundation for effective SEO strategies.

Search engine optimization focuses on how search engines work and what specific terms people search for. SEO efforts should start at the bottom level of your website. That is, your HTML code!

The majority of web pages on the Internet are written in computer languages (such as HTML). This allows web designers and web developers the ability to structure text, images, multimedia content and more on a web page.

All software and applications written with computer languages are supposed to follow rules. This includes websites and web pages! A common mistake made by many web developers and designers is to NOT follow these rules. This is a huge mistake if you want quality search engine results.

Optimizing a website for search begins with valid HTML code. Quality, valid HTML code will remove barriers to the indexing activities of search engines and make your online business search engine friendly. All of our Reno web design clients have websites built with quality code. In addition, we send an xml feed every 24 hours to all the major search engines, which helps our clients tremendously with their search results!

The term "search engine friendly" describes the overall layout and design of your custom website. Designing search engine friendly websites begins with valid HTML code. That code powers your overall layout and design, including: navigational menus, content management systems, images, blogs, forums, videos, shopping carts, and other elements that make up your online business.

In today's competitive business environment, proper SEO is critical to the success of any website. Whether you want to optimize your site yourself or want a professional Reno SEO agency to help you, Search Engine Optimization should be a keystone of your online marketing strategy.

The goal of your search engine optimization strategies should be to gain more visibility on major search engines such as Google, Yahoo, Bing and other search engines. Increasing traffic to your website is the only way to grow your online business.

If you need help with your SEO, SEM or your website design and development, contact Bullsprig today! We are a Reno web design and Reno SEO website design agency. But, Reno Nevada is just where we call home... we have a lot of clients all across the US and would love to work with you wherever you live! 
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Brooke Sullivan Website

Sunday, September 20, 2009


We just went live with a new website for Reno real estate agent Brooke Sullivan. Brooke specializes in luxury real estate and Montreux real estate in Reno, Nevada. The design and development of this website went incredibly fast, at only 8 total days! (That includes beta testing and debugging!) 
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Your website IS your business. Take control of your online success today.

Contact us to learn more about what Bullsprig can do for you.

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