Shouting "Buy Now" Is Not Effective Internet Marketing
People don't want to be pitched to, marketed to, or treated like a number.
The biggest problem with marketing is that businesses are trying to sell customers their stuff.
Now, I know what you're thinking: "Isn't that the goal of marketing… to sell stuff?"
Yes, that is one goal. But know this: Too much marketing is like giant billboard flashing "Buy Now" over and over again.
People see these billboards and ignore them.
Businesses that only care about the sale don't stay in business very long.
Let's take the Eskimos for example—and the guy who sold them ice. How much additional ice do you think he can sell the Eskimos?
The answer is none.
What happens to businesses that are selfish and only care about the sale is their customers don't come back for the second, more profitable sale. Ultimately, that customer base shrinks to nothing.
So how do you attract a larger base, more partnership opportunities and significantly more sales?
It might surprise you, but the answer is to focus on principles that are opposite of traditional, interruption marketing.
The Future of Effective Internet Marketing
Marketing doesn't need to be aggressive to achieve amazing results. Successful marketers on the internet embrace a certain philosophy about doing business online.
The philosophy is simple: You are not going to wait for money to change hands before you start contributing, guiding, advising, counseling and informing your target audience.
Building and earning trust is the core of this philosophy. Trust creates long-term customers and brings the masses to your business.
The main driver behind this philosophy is a marketing technique is referred to as content marketing. Its main focus is on the customer, and providing value to that customer rather than just making a sale.
Remember, it's people who make or break your business. Provide people what they desire and you're on the road to riches.
The Web has Forever Changed Business
Selling direct to customers anywhere in the world is a huge paradigm shift in business. The web gives average people a platform to compete on—almost equally.
Ever heard of the Million Dollar Homepage?
It's the website of Alex Tew. Alex wanted to pay his college tuition by selling internet ad space for $1 for a single pixel. He built a site with one million pixels, then put them up for sale.
I'll let you be the judge if he was successful or not. (Click here to see the homepage).
My point is, with the power of the internet, any good idea can gain traction and grow.
How to Leverage the Power of the Internet
The internet has made business much more competitive. Today, instead of competing with your local competition only, you're competing with hundreds and thousands of businesses across the globe.
How can you win without spending massive amounts of money in the process?
You start by understanding that effective internet marketing is not a science—the options are infinite and the paths to success are unique to each problem.
If you focus on delivering personal and relevant messages to your customers—a message aimed at everyone rarely reaches anyone—you are in a position to enjoy great success.
What you have to build on the internet is trust and permission. These two elements give you the privilege of marketing to people who want to be marketed to. Selling products to people who actually want to buy products.
This is the opposite of interruption marketing (what most marketing is today).
Providing people with highly desirable content—without the obvious marketing message—is what builds trust and makes sales.
You goal is to get people thinking: "If their content is this good, how much more valuable would their products and services be?"
When you help people with their smaller problems, they'll seek your help with their bigger problems.
Shift your thinking from "What can we sell you?" to "How can we help you?"
About Bullsprig: We are a company dedicated to helping professionals and businesses get the most out of their internet marketing efforts. We offer products for businesses and "do it yourselfers". Click here to learn more about Bullsprig.