What Is Direct Response Marketing?
Direct-response marketing (DRM) is a form of internet marketing designed to solicit an immediate response that is specific and quantifiable.
The goal of direct-response marketing is to get the customer to perform a specific action: buy a product, download a free report, subscribe to a newsletter, watch a video, sign-up for a webinar, etc.
The end goal of direct-response internet marketing is much different than brand marketing.
DRM aims to get the customer to provide information or open his wallet. Branding, on the other hand, wants to get the customer to remember the product.
For most small businesses (the non-Cokes and non-Nikes of the world), using DRM is the best way to grow.
Spend your money on great direct-response campaigns and let your brand develop while you make money online.
About Bullsprig: We are a company dedicated to helping professionals and businesses get the most out of their internet marketing efforts. We offer products for businesses and "do it yourselfers". Click here to learn more about Bullsprig.